West Ham 2024 Season Kit launch
The 2024 season shirt was inspired by the European cup winners shirt from the 1970's, that's why this film was designed to be modern retro in feel, using contemporary players in famous east London 1970's locations.
The work came to life in social, through a fashion promo style film and fashion editorial style stills.
Bose's New Quiet Comfort headphones, the only headphones that can truely bring you closer to your emotions. Directed by Miles Jay, Smuggler.
Awarded: British Arrows - Gold, Silver & Bronze.
Nominated: Directors guild of America (American Bafta)
Etsy make the finest personalised gifts, perfect for that personal touch. So this Christmas we wanted to help people to see the benefit in really putting some thought into their gifting.
Social
For social we created a fun, Christmas tap-a-long story for instagram, that was packed full of handmade Christmas shopping inspirtation.
Credits: 72&Sunny NY
To run along side our campaign we created shoppable tap-a-long stories showcasing Christmas products. The challenge was to tap along to famous Christmas songs.
Over the past two years I’ve worked with William Hill to create various spots to promote everything from football betting, flats and jumps horse racing and William Hill Casino.
Most recently I helped to create William Hills Euros 2021 campaign, featuring the fans favourite ‘Sweet Caroline’ by Neil Diamond.
In 2019 we worked with Birra Moretti to create a whole Italian Piazza, complete with singing locals, to entertain festival goers at the British Summer Time Festival
I worked with Glenfiddich to create the launch campaign for the new brand repositioning - Where Next?
Creatives: Liam + Cam
And also creative directed the launch of the new limited edition whisky Fire and Cane.
Creative: Ethan Kennedy
This outdoor campaign was designed to launch the new 4% beer by Becks. They had to be simple, fun and show the lighter side to life.
Durex Explore | Dual screen advert
See behind closed doors with the worlds first synchronised dual screen film. To get the full experience download the Durex Explore app first.
Here is the case study film.
How it works
When the commercial starts, activate the Durex explore app and hold it up to the TV. Within seconds the second film will start, perfectly synced. On the second screen you will be able to see behind the curtains of other peoples sex lives.
Once the app has been launched users could purchase the products they had seen during the film straight from their mobile.
The first radio ads you can see
We took over Kerrang radio to show the worlds first radio adverts that you can see. The radio ads trigger the Durex Explore app, to give people a sexy glimpse behind closed doors.
Awarded: Aerial Award
Smarties, Gold Winner
Clio Nomination
Short Film
A short film about why cats shouldn't be trusted.
Screened on Channel 4 and at Bafta. Tibs has also had over 162,000 hits on Vimeo and was featured in both Wired and shots.
East Coast Trains wanted to promote their tiny prices to destinations all over the UK, so we made a big campaign, with scaled down train models.
Awarded: Roses - Grand Prix & Gold
HANDCRAFTED
Ikea got crafty with our direct mail campaign, asking loyalty-scheme members to sign up for marketing emails.
We made a cross-stitched mailer resembling an email that was sent to members of Ikea Family, urging them to go online and download a £5 coupon if they opted to join the email list.
Awarded: DMA's - Gold, 2x Bronze
Campaign Big: Runner up
Ambient
Compared to Majorca, not that many Brits venture to Japan, so to target the people who already have an interest in Japanese food and culture, we created an ambient campaign to run on sushi conveyor belts across London.
Awarded: Creative Circle Silver
Many don't realise that orphanages across the world are big business.
Orphanage tourism and gap year volunteering keep this out of date system funded with foreign money.
This campaign is designed to raise awareness, targeting students to stop them from volunteering.
J.K.Rowling is the benefactor and backer of Lumos, showing our film to millions across the world during the One Young World Summit.
Credit: WTF, Alexander Ball, Darling Productions
Vodafone is known as the largest phone network in the world. But would you believe that they do masses of good in the world too? Here is our proposal how they can change the world for the better.
#FanHarder
Front Row is a new fan content hub created by Adidas.
We were faced with a number of challenges, number one, how do we get initial genuine fan content ready for the hub launch, and two how do we get genuine fans to go to the hub and participate.
Firstly we created a digital scouting team, their job was to scout talented fan content producers and invite them to contribute to the site, with the offer of free merch.
Then secondly we challenged our football fans to FAN HARDER via targeted CRM and on sites like Ebay and Tinder to take their football fandom to the next level, visit the site and contribute themselves.
Finally we would utilise Adidas's squad of super stars to promote the content we made, directly targeting their millions of social media fans.
